Scotsman loses sales and website visitors


The latest circulation figures published by ABC show further declines for Scottish newspapers.

However, only The Scotsman has seen a year-on-year decline in both print and online readers.

A series of UK-wide figures produced by industry auditor ABC and published by Hold The Front Page, show that both the Scotland on Sunday and The Sunday Herald have lost more than a fifth of their circulation over the last year.

The Sunday Herald fell the most. Its sales were down by a quarter.

Of the papers included in the latest audit figures, The Aberdeen Press and Journal registered the smallest print decline, but it still saw sales fall by more than 7% year-on-year.


Scottish Newspaper circulation figs

Figures are not available for all Scottish papers as some are only audited on an annual basis.

An even smaller group of papers also have their websites audited. Of the four Scottish papers that do, only the Scotsman registered a decline in online readers too.

Newspaper website browsers crop

You can read a wider UK-wide analysis on Hold The Front Page.

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